Marketing Manager

2019-11-27 13:42:302020-01-25 Rocking Zebra
Job Type Contract
Location Cirencester
Area Cirencester, Gloucestershire Cirencester
Sector Client side marketingDigital
Salary 35000
Start Date asap
Telephone 07197785955
Job Ref VS918425
Job Views 107
Description
Marketing Manager 18 Month Contract to start Jan 20
Cirencester
£35,000
 
  • This company has been established for over 30 years and part of an international group of companies with locations across 17 Countries
  • A strategic marketing role
  • Privately owned company with a flat management style, promoting ideas and input
  • Fantastic opportunity for an analytical ROI focused Marketing Manager
  • Plenty of scope to shine with exposure to Key Stakeholders within the business
Responsibilities
  • Achieve sales growth and develop and deploy successful lead acquisition and nurture strategy for the Projects/Quotations side of the business
  • Maximize sales/leads potential and conversion through the implementation of new digital marketing techniques and strategies
  • Develop strong e-merchandising for Design products with the product marketing team
  • Increase customer data intelligence (targeting, special actions) and develop action plan
  • Development of multi-channel campaigns to promote services/products on B2B customer base for both new and existing customers (email, DM, SEO, PR, SEM)
  • Retention program focus on existing customers to become loyal buyers – and order additional products & services
  • Ensure brand messaging is consistent throughout all marketing communications
  • Test New media opportunities for lead generation e.g. LinkedIn, Display Advertising
  • Working with an SEO agency to support local actions to achieve business KPIs (ecommerce sales & leads into projects stream)
  • Growing email database and developing email “life cycle” strategy for both customers & prospects
  • Segmentation of prospect/customer audiences to deliver a tailored and highly relevant marketing communication program
  • Regular reporting of quote pipe and conversion funnels and forecasting sales
  • Assist the Head of marketing in coordinating all marketing campaigns
  • All channel coordination: PPC, SEO, mailer, social, email etc.
  • Deputise for the Head of Marketing on ad-hoc occasions i.e. Annual leave
  • Management of the customer marketing executive
  • Weekly business review
 
Experience
  • Experience of using segmentation tools, CRM, email tools, reporting tools
  • A proven track record as a Multi-channel Marketing Manager
  • Innovative thinker – confident to bring new ideas to the table – challenge existing strategy
  • Present ideas, results in a clear and concise way to all stakeholders within the business
  • Track record of delivering online traffic/sales/leadsgrowth
  • Strong collaborative and interpersonal skills, with ability to work across departments and influence non-direct reports.
  • Excellent use of Word, Excel and Power point
Desirable:
  • Lead Generation – online strategy/experience
  • Experience in using SEO, LinkedIn, PR – for Lead Generation
  • Evidence of content marketing & PR to improve engagement – to build brand awareness
  • Expert user of Google Analytics
  • Understand balance of ON & OFFLINE channels– and know which tactics to use to achieve specific goal
 
Next steps…
Please send your CV to the team so we can give you a call to discuss the role in more detail.
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