Meta Lead – Paid Social
£50,000 + benefits + bonus + hybrid working
If Meta is your world, but you’re ready for more than simply managing campaigns, this could be a very interesting next move.
We’re looking for an experienced Meta Lead to take ownership of paid social strategy, performance and a developing digital team.
It’s a role for someone who can still get into the detail of Meta Ads Manager, but equally enjoys stepping back to look at the bigger commercial picture – where budget should go, what’s driving ROI, which creative is winning and how you scale performance.
And importantly, you’ll have the opportunity to lead and develop the people delivering the campaigns.
The opportunity
You’ll become the go-to specialist for Meta, owning the approach across multiple campaigns and audiences.
There’s real breadth to the role. You’ll be responsible for:
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Setting the overall paid social strategy across Meta
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Owning performance against revenue, ROI and CPA targets
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Leading, coaching and developing a team of Digital Marketing Executives
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Creating scalable campaign structures and best-practice frameworks
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Developing full-funnel strategies across prospecting, consideration, retargeting and conversion
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Building sophisticated audience strategies using first-party data, custom audiences and lookalikes
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Working with creative teams to develop performance-led concepts, hooks and ad formats
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Creating structured testing programmes across creative, copy, audiences, landing pages and bidding
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Identifying winning campaigns and scaling what works
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Overseeing significant paid media budgets and moving investment according to performance
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Improving campaign governance, tracking and QA
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Working with web, analytics and wider marketing teams to improve the complete customer journey
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Developing tracking and attribution across Meta Pixel, Conversions API and offline conversion activity
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Working directly with Meta teams to explore new functionality, beta opportunities and platform developments
What we're looking for
You’ll already have significant experience in paid social/performance marketing, with Meta being a major part of your expertise.
You’ll know your way around Ads Manager inside out – but you'll also understand the commercial story behind the numbers.
We’d love to see:
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Strong hands-on Meta Ads Manager experience
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A track record of improving paid social performance
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Experience managing meaningful campaign budgets
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Strong knowledge of CPA, ROI, revenue and conversion performance
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Experience building full-funnel paid social strategies
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Advanced audience development and retargeting experience
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A strong understanding of performance creative and structured testing
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Knowledge of Meta Pixel, CAPI, conversion events and attribution
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Confidence analysing campaign data and turning it into clear actions
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Previous experience leading, coaching or developing digital marketers
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The ability to challenge, influence and communicate with different stakeholders
Experience with GA4, Google Tag Manager, CRM/CDP audience integrations, call tracking, offline attribution or CRO would add further value.
Why make the move?
This is an opportunity to move beyond simply running paid social campaigns.
You’ll have the scope to shape how Meta is approached, influence significant digital investment, develop the team around you and build a much more sophisticated approach to audiences, creative, testing, tracking and performance.
There’s also plenty of opportunity to work across the wider digital acquisition mix, giving you visibility beyond paid social alone.
If you’re an experienced Paid Social Manager, Meta Specialist, Performance Marketing Manager or Paid Media Manager looking for greater ownership and a genuine leadership opportunity, we’d be keen to talk.
Apply now or contact us for a confidential conversation.
by FastRecruitmentWebsites