CRM Marketing Manager

2019-11-22 07:50:372020-03-20 Rocking Zebra
Job Type Permanent Full Time
Location Oxford
Area Oxford, Oxfordshire Oxford
Sector Client side marketing
Salary £50k, bonus, bens
Start Date ASAP
Telephone 01793 734440
Job Ref jh917255
Job Views 124
Description
CRM Marketing Manager
 
  • Strategy and implementation of customer lifecycle journeys using Salesforce
  • With a focus on B2C, you will lead all CRM activities
  • From a B2C angle, work closely with marketing and product teams ensuring every aspect of the CRM comms has a clear focus
  • Opportunity to join rapidly growing disruptive Fintech and be the guardian for CRM Marketing  
  • Be part of something changing the market where everyone has a say in how we develop and how we change the game
 
Responsibilities

  • Responsible for all CRM management for digital marketing team  
  • To provide strategy, logic and implementation of customer lifecycle journeys using Salesforce Marketing Cloud
  • To build marketing automation with marketing campaigns including emails & SMS  
  • Building of marketing campaigns with the marketing campaigns developer
  • To apply knowledge of GDPR & follow appropriate UK market legislation
  • To implement CRM comms & strategy by briefing the designer & copywriter
  • Reporting includes but not limited to conversion rate optimisation, digital marketing analytics, email metrics and customer journey analysis
  • Stakeholder management with different teams including but not limited to Marketing team, Legal team, Salesforce Developers team, Product team and others.
  • As part of the Digital Marketing team to work directly with the product teams and work with their sprints and goals
 
Experience
 
  • Required knowledge of GDPR
  • Experience of coding in HTML / CSS
  • Salesforce Marketing Cloud
  • Understanding & implementation of data such as writing data queries
  • Communicates well and relays information in a timely manner
  • Solid understanding of Customer relationship Management and CRM systems and previous experience.
  • Previous experience of stakeholder management.
  • Briefing of copy and marketing collateral.
  • Knows what is required for a particular project to be complete with realistic expectations. 
  • Possesses excellent organisational skills of CRM systems
  • CIM qualification preferable
 
 
Anything else?
 
Please send your cv to the team so we can give you a call to discuss the role in more detail
What’s in it for you:
 
  • £ competitive salary package, bonus, pension, healthcare, share options and 25 days holiday
  • Plus a host of other benefits too long to list
 
 
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