Head of Marketing

2022-06-22 10:55:592022-10-15 Rocking Zebra
Job Type Permanent
Area Wiltshire, UK Wiltshire UK
Sector Technology
Salary £60k plus bens
Start Date ASAP
Job Ref 7
Job Views 279
Description

Head of Marketing

Remote/some travel to Wilts offices

£60k, bens 

  • Experienced Head of Marketing
  • Proven track record of delivering compelling integrated Digital marketing campaigns
  • Well known established business operating across most sectors
  • Will suit integrated marketing experience from B2B or B2C backgrounds 

The Head of Marketing is accountable for the successful development and delivery of the agreed digital marketing plan managing a team of marketing specialists, the Head of Marketing will work closely with the Product and other internal stakeholders in order to deliver to identified KPI’s – timely and within budget. This is a collaborative team who work flexibly with a ‘can do attitude’, always thinking ‘how could this be better?’.

Key Responsibilities:

  • Manage all aspects of the digital Marketing department implementing comprehensive marketing strategies to support innovation and growth
  • Manage a team of highly skilled marketing professionals providing guidance, feedback, and support
  • Control budgets and allocate resources
  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising
  • Measure and report performance of campaigns and assess against goals (ROI and KPI)
  • Identify trends and insight and optimise spend and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Use strong analytical ability to evaluate the customer experience across multiple channels and touch points
  • Identify the latest trends and technologies affecting our industry and evaluate for adoption where appropriate
  • Evaluate important metrics that affect our website traffic, service quotas and target audience to ensure optimisation of all conversion points and the user funnels

Experience

  • Demonstrable working experience in digital marketing or advertising
  • Experience of leading and managing a team of marketing professionals to drive required results
  • Demonstrable experience in leading and managing SEO/SEM marketing database, social media and or display advertising campaigns that support KPIs that support strategy providing clear reporting that demonstrates success and progression
  • Experience of owning and managing a marketing budget and delivering strong ROI
  • Experience of reporting against ROI and KPI targets to key stakeholders
  • Experience with A/B and multivariable experiments
  • Working knowledge of ad serving tools
  • Experience in setting up and optimising google AdWords campaigns

If you feel that this is the job role that you are looking for then we are keen to speak with you as soon as possible.  Please call us or email your CV to the team today

Apply Later
Sign in
Register
Apply
Later
Similar Jobs
Email Me Jobs Like This
Subscribed to similar jobs notifications

Latest News

Need to find us?

Rocking Zebra Limited
Elcot Park
Elcot Mews
Elcot Lane
Marlborough, SN8 2BG

 

 

Telephone: 01793 734440

Candidates: looking4@rockingzebra.com
Clients: sales@rockingzebra.com

Need to find us?

Social links

  

We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
+Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
essential
SessionUsed to track your user session on our website.
essential
+Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.
Yes
No

More Details