Product Marketing

2021-11-23 07:05:182022-03-30 Rocking Zebra
Job Type Permanent Full Time
Location Home based/Wiltshire offices
Area Swindon, WiltshireTrowbridge, WiltshireCirencester, GloucestershireGloucester, GloucestershireStroud, GloucestershireBath, AvonBristol, AvonHungerford, BerkshireReading, BerkshireNewbury, BerkshireOxford, Oxfordshire Swindon Wiltshire Home based/Wiltshire offices
Sector Client side marketing
Salary £50k plus bens
Start Date ASAP
Telephone 01793 734440
Job Ref 1245539
Job Views 51
Description
Product Marketing
Remote/some travel to Wiltshire offices
£50k, bens 
 
  • Experienced Product Marketing
  • Create and own the product development plan
  • Proven track record of delivering compelling integrated Product Marketing campaigns
  • Well known established business operating within the L&D education sector
  • Will suit integrated marketing experience from B2B or B2C backgrounds
 
The Product Manager will be responsible for the creative and collaborative process of developing our product portfolio and Accreditation Programme for universities, HEIs, FE and the student community.
Working in a dynamic, customer centric environment, and building on their understanding of this market’s needs, the Product Manager is expected to take ownership and responsibility for developing and managing a product and service portfolio which achieves satisfaction, growth, reach, and profit targets.
 
Key Responsibilities:
 
  • Create and own the product development plan, working closely with internal and external stakeholders, influencers and prospective customers
  • Develop the 3-year Product Plan for universities, HEIs, FE and the student community to ensure agreed satisfaction, growth, reach and revenue goals are met.
  • Ensure the product plan covers the existing portfolio and new products aligned and relevant
  • Continually review the commercial viability of the existing product set to ensure it maximises growth opportunities in the marketplace.
  • Monitor and report monthly on product performance, identifying risks and mitigation strategies as necessary
  • Continually research and understand the market’s needs in order to develop new products, propositions and services  
  • Manage all costs associated with the portfolio and set the relevant prices to ensure desired income and margin objectives are met
  • Create business cases for development activity for new or existing products.
  • Manage supplier and partner contracts, liaising with your manager and the Legal Service
  • Be the point of knowledge for the market, competitor & customer base
  • Manage the product marketing elements of customer focus, pricing, packaging, prioritisation and sales enablement (promotion, tools, etc.)
 
Experience

  • Experience and a track record of success in Product Management, Marketing
  • Proven experience of developing and assessing the viability of business cases, budgets and plans
  • Proven experience of product innovation and managing the project lifecycle
  • Experience of selling or marketing to training or learning sectors
  • Experience of accreditation and / or professional registration
  • Proven experience negotiating commercial and contractual terms successfully
  • Project management experience as a product owner
 
If you feel that this is the job role that you are looking for then we are keen to speak with you as soon as possible.  Please call us or email your CV to the team today
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Rocking Zebra Limited
Elcot Park
Elcot Mews
Elcot Lane
Marlborough, SN8 2BG

 

 

Telephone: 01793 734440

Candidates: looking4@rockingzebra.com
Clients: sales@rockingzebra.com

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