Email & CRM Marketing Executive
Wiltshire
£30000 - £35000
We’re working with a fast-growing eCommerce business that is looking to hire an Email & CRM Marketing Executive to take ownership of email and SMS marketing across the customer lifecycle.
This is a hands-on, commercially focused role with clear responsibility for driving engagement, retention and revenue growth through well-executed campaigns, automation and CRM strategy. You’ll work primarily across two core brands, with light-touch support across two additional brands.
The Role
You’ll own the email and SMS channel end-to-end, building high-performing campaigns and lifecycle programmes that support customer acquisition, retention and lifetime value.
Key responsibilities include:
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Owning and optimising email and SMS marketing across the full customer lifecycle
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Building and improving campaigns and automated CRM flows
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Enhancing segmentation, personalisation and automation to maximise engagement and revenue
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Working closely with subscription, reviews and loyalty platforms to deliver a seamless customer experience
What You’ll Be Doing
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Managing day-to-day email marketing activity using Klaviyo, including planning, build, scheduling and reporting
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Creating high-quality email campaigns using templates or designing assets via Canva or Adobe
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Building and optimising CRM flows such as:
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Welcome and onboarding
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Browse and cart abandonment
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Post-purchase, replenishment and win-back
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VIP and subscription retention journeys
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Owning segmentation and personalisation using behavioural, transactional and engagement data
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Analysing performance to improve deliverability, engagement, conversion and LTV
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Supporting subscription lifecycle communications through a subscription platform (e.g. Recharge)
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Driving review capture and social proof via a reviews platform (e.g. Reviews.io)
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Using a loyalty platform (e.g. LoyaltyLion) to increase enrolment, engagement and VIP communications
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Maintaining strong email hygiene, compliance and preference management in line with GDPR
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Running structured A/B testing and documenting learnings
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Collaborating with the wider marketing and creative team to align campaigns and promotions
About You
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Proven experience in an email / CRM role within an eCommerce environment
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Strong hands-on experience with Klaviyo
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Experience working with subscription, reviews and loyalty platforms (or close equivalents)
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Confident creating visual assets using Canva and/or Adobe
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Strong understanding of lifecycle marketing, CRM automation and customer journeys
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Data-driven, analytical and commercially minded
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Highly detail-oriented with strong written communication skills
What’s On Offer
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37 hours per week, Monday to Friday (shorter days considered)
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20 days holiday, plus an additional day per year (up to 26 days after 5 years)
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Birthday day off
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Hybrid working – 3 days office-based, 2 days remote
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Free on-site parking and access to an on-site gym
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Monthly product allowance
by FastRecruitmentWebsites