Head of Product Marketing

2021-11-23 06:51:172022-03-30 Rocking Zebra
Job Type Permanent Full Time
Location Home based/offices Wiltshire
Area Swindon, WiltshireCirencester, GloucestershireGloucester, GloucestershireBath, AvonBristol, AvonBracknell, BerkshireHungerford, BerkshireMaidenhead, BerkshireReading, BerkshireWindsor, BerkshireMilton Keynes, BuckinghamshireNewbury, BerkshireOxford, Oxfordshire Swindon Wiltshire Home based/offices Wiltshire
Sector Client side marketing
Salary £70k plus bens
Start Date ASAP
Telephone 01793 734 440
Job Ref 1245538
Job Views 60
Description
Head of Product Marketing
Remote/some travel to Wiltshire offices
£70k, bens 
 
  • Experienced Head of Product Marketing
  • Own Product strategy to achieve 3 year strategic plan
  • Proven track record of delivering compelling integrated marketing campaigns
  • Well known established business operating within the L&D education sector
  • Will suit integrated marketing experience from B2B or B2C backgrounds
 

To develop a strategy for developing the membership product portfolio and its relevance to the evolving needs of the market. Package this for different groups and personas in the UK and internationally, and for individuals and organisations, linking with the broader company offer to optimise revenue and opportunities
 
Key Responsibilities:
 
  • Create and own the Membership product strategy to ensure agreed growth, revenue and profit goals are met for the 3-year strategic plan. Ensure all departments and the wider community are engaged in and aligned with the Membership product strategy
  • Be the focal point of knowledge for the trends in product membership and different models and bring insight from the external market
  • Ensure the membership product, pricing and grading structure, along with the associated processes and customer journeys remain fit for purpose and user friendly
  • Create and evaluate business cases for product innovations to meet the evolving needs of the digital and technology market and trends, focusing both on new opportunities and product extensions.
  • Assess them for commercial viability and decide which developments to recommend for forward action to meet customer needs.  
  • Continually review the commercial viability of the product portfolio to ensure growth opportunities in the marketplace are maximised  
  • Identify and develop opportunities for product to be packaged with partner products
  • Working with marketing, operations and business technology, ensure the membership experience is intuitive and engaging across digital platforms
  • Manage suppliers and channel partners, negotiating and maintaining contracts to achieve suitable margins and profitability
 
Experience
 
  • Demonstrable experience in product management, marketing and business development
  • Demonstrable experience of membership organisations or professional bodies
  • Demonstrable experience of developing and assessing the viability of business cases, budgets and plans
  • Demonstrable experience of product innovation and managing the project lifecycle
  • Project management experience as a product owner
  • Proven experience of leading and coaching small teams
  • Proven track record of financial growth and retention through product/service management
  • Experience with international markets in relation to memberships or training
  • Experience of selling or marketing to Universities, HE/FE and training providers
  • Experience of accreditation and / or professional registration
 
 
If you feel that this is the job role that you are looking for then we are keen to speak with you as soon as possible.  Please call us or email your CV to the team today
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Rocking Zebra Limited
Elcot Park
Elcot Mews
Elcot Lane
Marlborough, SN8 2BG

 

 

Telephone: 01793 734440

Candidates: looking4@rockingzebra.com
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