Head of Product Marketing

2021-11-23 06:51:172022-03-30 Rocking Zebra
Job Type Permanent Full Time
Location Home based/offices Wiltshire
Area Swindon, WiltshireCirencester, GloucestershireGloucester, GloucestershireBath, AvonBristol, AvonBracknell, BerkshireHungerford, BerkshireMaidenhead, BerkshireReading, BerkshireWindsor, BerkshireMilton Keynes, BuckinghamshireNewbury, BerkshireOxford, Oxfordshire Swindon Wiltshire Home based/offices Wiltshire
Sector Client side marketing
Salary £70k plus bens
Start Date ASAP
Telephone 01793 734 440
Job Ref 1245538
Job Views 60
Head of Product Marketing
Remote/some travel to Wiltshire offices
£70k, bens 
  • Experienced Head of Product Marketing
  • Own Product strategy to achieve 3 year strategic plan
  • Proven track record of delivering compelling integrated marketing campaigns
  • Well known established business operating within the L&D education sector
  • Will suit integrated marketing experience from B2B or B2C backgrounds

To develop a strategy for developing the membership product portfolio and its relevance to the evolving needs of the market. Package this for different groups and personas in the UK and internationally, and for individuals and organisations, linking with the broader company offer to optimise revenue and opportunities
Key Responsibilities:
  • Create and own the Membership product strategy to ensure agreed growth, revenue and profit goals are met for the 3-year strategic plan. Ensure all departments and the wider community are engaged in and aligned with the Membership product strategy
  • Be the focal point of knowledge for the trends in product membership and different models and bring insight from the external market
  • Ensure the membership product, pricing and grading structure, along with the associated processes and customer journeys remain fit for purpose and user friendly
  • Create and evaluate business cases for product innovations to meet the evolving needs of the digital and technology market and trends, focusing both on new opportunities and product extensions.
  • Assess them for commercial viability and decide which developments to recommend for forward action to meet customer needs.  
  • Continually review the commercial viability of the product portfolio to ensure growth opportunities in the marketplace are maximised  
  • Identify and develop opportunities for product to be packaged with partner products
  • Working with marketing, operations and business technology, ensure the membership experience is intuitive and engaging across digital platforms
  • Manage suppliers and channel partners, negotiating and maintaining contracts to achieve suitable margins and profitability
  • Demonstrable experience in product management, marketing and business development
  • Demonstrable experience of membership organisations or professional bodies
  • Demonstrable experience of developing and assessing the viability of business cases, budgets and plans
  • Demonstrable experience of product innovation and managing the project lifecycle
  • Project management experience as a product owner
  • Proven experience of leading and coaching small teams
  • Proven track record of financial growth and retention through product/service management
  • Experience with international markets in relation to memberships or training
  • Experience of selling or marketing to Universities, HE/FE and training providers
  • Experience of accreditation and / or professional registration
If you feel that this is the job role that you are looking for then we are keen to speak with you as soon as possible.  Please call us or email your CV to the team today
Apply Later
Sign in
Similar Jobs
  • Digital Marketing Executive
    Gloucestershire, Cirencester
    Client side marketing

    Digital Marketing Executive (Remote working)
    Rocking Zebra recruitment is looking for a Digital Marketing Executive to join this growing marketing team that has just received fantastic investment
    Reporting into the Marketing Manager, you will have at least 2-3 years...
  • Paid Media Executive
    Wiltshire, Swindon
    Client side marketing

    1-2 years’ experience in paid digital marketing Passionate, with strong analytical skills and data-driven thinking Experience with website analytics tools (GA) and CRM systems Knowledge and experience in running campaigns across Google Ads, Bing Ads, and Facebook Ads M...
  • Product Marketing
    Wiltshire, Swindon
    Client side marketing
    £50k plus bens

    Product Marketing
    Remote/some travel to Wiltshire offices
    £50k, bens 
    Experienced Product Marketing Create and own the product development plan Proven track record of delivering compelling integrated Product Marketing campaigns W...
Email Me Jobs Like This
Subscribed to similar jobs notifications

Latest News

Need to find us?

Rocking Zebra Limited
Elcot Park
Elcot Mews
Elcot Lane
Marlborough, SN8 2BG



Telephone: 01793 734440

Candidates: looking4@rockingzebra.com
Clients: sales@rockingzebra.com

Need to find us?

Social links


We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
SessionUsed to track your user session on our website.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.

More Details