Head of Marketing

2021-11-23 06:34:472022-03-30 Rocking Zebra
Job Type Permanent Full Time
Location Home based/Wiltshire offices
Area Chippenham, WiltshireSwindon, WiltshireTrowbridge, WiltshireCirencester, GloucestershireGloucester, GloucestershireStroud, GloucestershireFaringdon, OxfordshireBath, AvonBristol, AvonWeston-Super-Mare, AvonHungerford, BerkshireReading, BerkshireNewbury, BerkshireOxford, Oxfordshire Chippenham Wiltshire Home based/Wiltshire offices
Sector Client side marketing
Salary £60k plus bens / hybrid working
Start Date ASAP
Telephone 01793 734440
Job Ref 1245537
Job Views 68
Head of Marketing
Remote/some travel to Wiltshire offices
£60k, bens 
  • Experienced Head of Marketing
  • Proven track record of delivering compelling integrated marketing campaigns
  • Well known established business operating within the L&D education sector
  • Will suit integrated marketing experience from B2B or B2C backgrounds
The Head of Marketing is accountable for the successful development and delivery of the agreed marketing plan managing a team of marketing specialists, the Head of Marketing will work closely with the Product and other internal stakeholders in order to deliver to identified KPI’s – timely and within budget. This is a collaborative team who work flexibly with a ‘can do attitude’, always thinking ‘how could this be better?’.
Key Responsibilities:
  • Manage all aspects of the Learning and Development Marketing department implementing comprehensive marketing strategies to support innovation and growth
  • Manage a team of highly skilled marketing professionals providing guidance, feedback, and support
  • Control budgets and allocate resources
  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising
  • Measure and report performance of campaigns and assess against goals (ROI and KPI)
  • Identify trends and insight and optimise spend and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Use strong analytical ability to evaluate the customer experience across multiple channels and touch points
  • Identify the latest trends and technologies affecting our industry and evaluate for adoption where appropriate
  • Evaluate important metrics that affect our website traffic, service quotas and target audience to ensure optimisation of all conversion points and the user funnels
  • Develop strong working relationships with key BCS teams across the business; in particular those with a strong dependency on the success of marketing activity
  • Continually looking at ways to make improvements to systems, processes, and procedures
  • Demonstrable working experience in digital marketing or advertising
  • Experience of leading and managing a team of marketing professionals to drive required results
  • Demonstrable experience in leading and managing SEO/SEM marketing database, social media and or display advertising campaigns that support KPIs that support strategy providing clear reporting that demonstrates success and progression
  • Experience of owning and managing a marketing budget and delivering strong ROI
  • Experience of reporting against ROI and KPI targets to key stakeholders
  • Experience with A/B and multivariable experiments
  • Working knowledge of ad serving tools
  • Experience in setting up and optimising google AdWords campaigns
If you feel that this is the job role that you are looking for then we are keen to speak with you as soon as possible.  Please call us or email your CV to the team today
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Rocking Zebra Limited
Elcot Park
Elcot Mews
Elcot Lane
Marlborough, SN8 2BG



Telephone: 01793 734440

Candidates: looking4@rockingzebra.com
Clients: sales@rockingzebra.com

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