Digital Marketing Manager
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| Job Type | Permanent |
| Area | Wiltshire, UK |
| Sector | Digital |
| Salary | Competitive |
| Start Date | ASAP |
| Job Ref | 335 |
| Job Views | 164 |
- Description
- Digital Marketing Manager – 12 month FTCChippenham (hybrid)£40000 - £45000We are seeking a seasoned Digital Marketing Manager to lead digital initiatives for a fixed-term contract of 12 months. As a key member of this dynamic team, you'll drive the digital presence and play a pivotal role in shaping online strategies.Key Responsibilities:Digital Strategy and Planning
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Collaborate with the Director of Marketing & Communications to develop and execute an annual digital strategy encompassing social media, email marketing, display ads, SEO, SEM, PPC, and website optimization (including CRO).
Website Management-
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Analyze website content and navigation for effectiveness, identifying opportunities for improvement, and enhancing customer journeys.
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Digital Advertising-
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Oversee digital advertising efforts, optimizing messaging for target audiences and improving conversion rates. Manage SEO activities to boost brand visibility and support lead generation.
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Social Media-
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Lead organic social media campaigns across channels, working closely with the marketing team to drive brand narratives and lead generation.
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Digital Campaigns and Reporting-
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Manage ongoing online campaigns and collaborate on sector-specific initiatives with the Marketing team.
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Salesforce Marketing Cloud (Pardot)-
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Leverage expertise in the system to create and manage automation journeys for nurturing, conversion, and cross-selling/upselling.
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Team Management-
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Directly manage team members, providing support for key responsibilities and fostering their professional development and training needs.
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What We're Looking For-
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Experience in developing and executing multichannel digital content marketing strategies to boost inbound lead generation and brand awareness.
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Strong background in B2B digital/content roles.
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Proficiency in SEO, digital advertising, and Social Media strategies.
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Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
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Demonstrated knowledge of email marketing best practices, including split-testing, deliverability optimization, personalization, automation, and GDPR compliance.
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High enthusiasm, drive, and excellent interpersonal and communication skills.
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Degree in Marketing, Business, or related field, or CIM qualifications (desirable).
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Culture & BenefitsIn addition to a competitive salary, we offer a friendly, safety-first work environment, along with a range of benefits including a company pension scheme, generous holidays, cycle-to-work scheme, online discount platform, onsite parking, and more. We value our people and provide significant opportunities for career development, training, and multi-skilling. -
by FastRecruitmentWebsites