Digital Marketing Executive/Analyst

Cirencester

£28000 - £32000

We are looking for a Digital Marketing Executive/Analyst to identify ways to build the company brand and acquire new clients. 

Working for a highly successful company with excellent staff retention, you will report directly into the Managing Director.

You will be responsible for the following.

• Work closely with sales & marketing teams to identify opportunities for new client acquisition
• Analysis of existing customer product and market segments to grow these areas
• Analyse sales funnels and customer intent
• Creation of marketing lists
• Measure ROI of online and offline advertising campaigns
• Analyse and report on marketing KPI’s like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics – delivery, open, click through rates
• Monitor budget distribution d performance of paid ad campaigns
• Conduct competitor research and analyse bench marking data
• Recommend website and campaign optimisation
• Research and implement marketing tools to support promotional projects – automation software, social media scheduling

To be considered…

• Marketing qualification or relevant
• Digital marketing experience – technical and analytical experience
• Understanding of technical products and or markets
• Experience of Google Analytics
• Experience of working with email software – Mailchimp etc
• In depth knowledge of SEM campaign strategies and SEO practices
• Ability to run social media campaigns across Instagram, Twitter LinkedIn
• Understanding of LinkedIn for research and marketing tools
• Experience of PPC campaigns
• Analytical abilities

Key attributes

• Ability to work effectively under pressure and prioritise work loads
• Enthusiasm and proven ability to achieve results
• Attention to detail but able to see the bigger picture
• Ability to deal with people at all levels
• Diplomatic and tactful
• Excellent listening skills
• Professional approach
• Team player and a friendly disposition

The company offer excellent benefits to include 30 days holiday, health care scheme after 2 years’ service, personal development plans

Next steps…

Send your CV to Vicky today!