Digital Marketing Executive

Swindon

£- upto 28k DOE

Hybrid working

• An established, strong, stable business within a ‘bullet proof’ industry
• A collaborative working environment and people focussed culture
• Opportunity to take the reins on the digital strategy for the business

As Digital Marketing Executive, you will work closely with sales teams to drive continued business growth and engagement across online marketing strategies.

Through your data driven mind and approach, you will create strong brand awareness as you develop and position the brand communicating with targeted audiences to drive profit.

You must be able to communicate effectively and efficiently across multiple teams, industry contacts and your marketing agency support- establishing close working relationships to achieve best performance.

If you are ready for your next step up in the Digital Marketing world this would be the ideal role for you!

Key Responsibilities…

• To lead on day-to-day updates and development of the website and related ecommerce
• Create SEO-optimised content across the entire digital infrastructure
• Create, plan, deliver and report on online marketing campaigns
• Produce digital marketing creative collateral, including copywriting and video animations
• To create hi res artwork for offline marketing materials, including print, as required
• Track and analyse key metrics and data insights
• PPC campaign and keyword management and development with partner agencies
• Overall lead for developing social media channels: LinkedIn, Twitter, YouTube & Facebook
• Overall lead for email marketing activity to GDPR database
• Update monthly KPIs and share any performance insight
• Organise and promote any online company activity such as webinars and webcasts
• Maintain industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing

To be considered….

• Minimum of two years’ experience, preferably in B2B digital marketing, within a similar role
• A high level of competence with Adobe CC and other creative software as required
• Excellent graphic design skills and a creative flair
• Good knowledge of working with CRM platforms such as Hubspot and ecommerce platforms such as Shopify. HTML experience would be desirable!
• To understand the key concepts of digital marketing channels and techniques, including SEO, PPC, social media, affiliate marketing and email marketing
• To understand customer digital touchpoints
• Willingness to learn new skills and keep informed of industry developments
• Ability to problem-solve and work independently, as well as within a team.
• To work methodically and diligently, demonstrating outstanding attention to detail.
• Strong organisational and prioritisation skills
• Excellent written and verbal communication skills and the ability to write effective copy.

Next steps…?

Send your CV to Michaela today!