Marketing Executive

Swindon

£25,000

Working with the Marketing Manager, you will be joining this established business based in Swindon as a Marketing Executive. 

Do you have 1-2 years Marketing experience? If so, we'd love to hear from you!

This role has a slant towards digital and will see you honing your skill set within this arena.

Key responsibilities include:

• To plan, create, deliver, measure, and monitor digital marketing activities; in line with digital marketing strategy.
• Management of website, and local microsites to promote all products and services and events for lead generation.
• Working alongside group marketing to develop SEO, SEM and PPC management.
• To manage social channels (LinkedIn, Twitter, Facebook, and YouTube) to enhance audience engagement and sales activity.
• Management of PPC campaigns and external media agency advertisements.
• Creation and delivery of email marketing campaigns and monthly newsletters; including marketing automation and reporting.
• To analyse success of digital channels and deliver monthly digital marketing report.
• To support the delivery of annual Marketing plan by product type in a calendar form by activity (events, advertising, campaigns etc.)
• Event reporting (results analysis) to follow each trade show/in-house event.
• Digital marketing report: to track success of digital activities, provided monthly to Marketing Manager and quarterly to key stakeholders.
• To support the Marketing Manager in collecting information for success stories published internally and externally.
• Liaising with internal colleagues across multiple departments (Sales, Materials, Technical) to deliver marketing activities.
• To work closely with UK media to book and manage the delivery of adverts and PR inline with the annual media schedule to required deadlines.
• To liaise with external creative agencies to develop marketing content i.e., advertisements
• Maintenance of literature, videos, and collateral for the sales team to use.
• Stock control of brochures and gifts.
• Creation of multi-channel online and offline content; working closely with Product and Sales Managers.
• Analysis of internal/external environment including competitor activity to provide marketing insight
• Organisation of internal and external events; from concept through to delivery.

Skills & Competencies

• Knowledge and experience in digital marketing
• Excellent written and verbal communication skills
• Email marketing, creating content and measuring performance
• Maintaining websites and looking at data analytics
• Experience of creating & delivering integrated marketing communications
• Stakeholder management
• Excellent attention to detail, accuracy, and consistency
• Experience of monitoring competitor activity
• Event coordination experience and attendance
• Knowledge of CRM

Next steps…

Send your CV to Michaela today!