Digital Marketing Manager
This job does not exist anymore.
Try running a new search or browse our vacancies.
Or fill in the form below to receive job alerts.
| Job Type | Permanent Full Time |
| Location | Cirencester |
| Area | 124,125,129,134,147,152,164 |
| Sector | Marketinge-commerceDigital |
| Start Date | ASAP |
| Telephone | 01793 734440 |
| Job Ref | MC761367 |
| Job Views | 264 |
- Description
- Rocking Zebra Recruitment – Marketing jobs in Swindon, Bath and Bristol
Digital Marketing Manager
Cirencester
Salary- negotiable DOE
Rocking Zebra Recruitment is looking for a Digital Marketing Manager based in Cirencester to join an established and industry leading business based in Cirencester.
You will be responsible for defining the digital marketing strategy required to drive new customer acquisition and sales across a number of brands. With management of a team of 3, you will be leading them against the digital marketing objectives; accountable for delivery of online customer acquisition activity including paid search, SEO, affiliate programmes, display campaigns, paid social, content outreach etc.
Naturally, you will continuously analyse, review and optimise performance of digital marketing, collaborating across the business to improve digital marketing activity in line with brand guidelines and business goals.
Role Responsibilities
· Accountable for development of digital marketing strategy
· Manage the priorities, activities and performance of the Digital Executives responsible for delivery of digital marketing plans in line with the ecommerce and business trading plans
· Oversee internal creative and agency briefing required to deliver new product launches, promotional plans, brand campaigns and tactical promotions
· Managing and optimising performance of traffic channels across four websites
· Acquire the right type and volume of web traffic that will deliver sales revenues at the right costs across PPC, Display, social, remarketing affiliates and other recommended channels
· Set SEO strategy for the UK, defining reporting tools, audit and provide structured implementation plans to be delivered across departments
· Influencing the improvement of social media performance through best practice content planning, execution and KPIs
· Responsive to trade requirements and adjusting and communicating changes to plans in line with this working quickly to tight deadlines
· Run regular channel analysis and continual competitor review, analysing performance data
· Sign off A/B tests within campaigns, review results with team and agree action
Skills & Experience
· Experience of working within a similiar Ecommerce role
How to target, acquire and communicate with the online customer to influence behaviour
· Strong understanding of the competitive environment within the outdoor industry, the customer, customer lifecycle and the customer journey
· Extensive experience of Analytics tools, Google Adwords, Bing Ads and Google Analytics
· Web Analytics, Content Management Systems, Microsoft Office
· Solid technical knowledge base of technical SEO, UX and CRO
· Ability to define KPIs, run data analysis and deliver business reporting
· Management of people, agencies, budgets and KPIs
· Ability to communicate and influence at all levels
· Time Management skills and organisational skills, with the ability to effectively manage multiple demands in a fast-paced environment
If you feel that this is you then please call the Rocking Zebra Recruitment Team today or send your CV to us.
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!
by FastRecruitmentWebsites