CRM/Email Marketing Executive
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Job Type | Permanent Full Time |
Location | Cirencester |
Area | 123,124,125,129,134,147,152,164 |
Sector | Marketinge-commerceDigital |
Start Date | ASAP |
Telephone | 01793 734440 |
Job Ref | MC760959 |
Job Views | 201 |
- Description
- Rocking Zebra Recruitment – Marketing jobs in Swindon, Bath and Bristol
CRM/Email Marketing Executive
Cirencester
£22,000
Rocking Zebra Recruitment is looking for a CRM Marketing Executive to join an established and industry leading organisation based on the edge of Cirencester.
As the CRM Marketing Executive you will be responsible for an extensive email programme delivering campaign and tactical promotional emails alongside a growing schedule of email programmes to an existing customer base. Working closely with multiple internal teams, you will play a pivotal role in improving customer retention analysing and reporting all activity.
Key Responsibilities:
• Liaison with all marketing teams, including national, local, and other areas of digital marketing to ensure that the email plan aligns with the national campaign plan and messaging
• You will develop content ideas alongside the content team for the email plan, including newsletter, campaign, promotional and programmes, and execute approved ideas across all email communications
• You will be responsible for briefing email campaign requirements and work with the digital content team to deliver art-working briefs to our in-house studio
• Campaign Execution
• Co-ordinate with the team to code, build and test all emails ready for delivery.
• Be responsible for the day to day management and development of email programmes and campaigns and the monitoring of these to ensure these are being delivered successfully
• Be responsible for making selections and segmentation of the customer database for targeting with email
• You will work with the CRM manager to analyse email programme and campaign performance, increase email relevancy and create a plan for improvement
• You will be responsible for developing an email testing plan
Skills & Experience
• Email marketing experience to encompass planning, copy, content development, delivery and analysis
• A passion for digital marketing
• Meticulous attention to detail, excellent time management
• Willingness to take initiative and ownership of projects
• Excellent written and oral communication skills
• Self-motivated with enthusiasm & drive
• Ability to work on a wide range of projects to tight deadlines
• Knowledge of Adobe Dreamweaver or equivalent in HTML coding
• Knowledge of Adobe Campaign or other email service provider management system
• An understanding of customer relationship marketing
If you feel that this is you then please call the Rocking Zebra Recruitment Team today or send your CV to us.
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!