Customer Marketing Executive


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https://www.rockingzebra.com/job-search/1433/job2017-09-11 16:00:011970-01-01 Rocking Zebra
Job Type Contract
Location Chippenham
Area 123,124,125,127,129,131,134,139 Chippenham
Sector Marketing
Salary 26000-30000
Start Date asap
Telephone 01793 734440
Job Ref VS733277
Job Views 595
Description
Rocking Zebra Recruitment – Marketing jobs in Swindon, Bath and Bristol
Customer Marketing Executive (9 month fixed term contract)
 
Rocking Zebra is recruiting for a business based in Chippenham that is seeing phenomanol growth. 
 
 
 You’ll be working as part of an expanding marketing function including proposition, digital, business and partnerships offline and brand. This role sits within the brand and comms team, with the opportunity to amplify and develop the brand.
 
About the role:
 
Key Responsibilities include:
 
·         Work closely with the Customer Marketing Manager to deliver a digital first approach to projects, campaigns and activities that support retention, cross-selling and improving customer experience. Your target audience will be B2C customers and shareholders.
·         Examples include execution of quarterly customer newsletters and monthly enews, and planning, execution and reporting on the success of customer acquisition, retention and cross sell campaigns.
·         Copywriting with the customer segments in mind, getting the right balance between storytelling to support the brand, whilst having clear call to actions/cross selling where appropriate.
·         Deliver clear insight led marketing briefs to our marketing communications team and agency partners.
·         Ensuring all marketing initiatives are performance monitored and delivered against a defined financial plan and within a set timeline.
·         Budget monitoring, maintenance and monthly reporting against planned spend.
·         Marketing campaign reporting and analysis with resulting recommendations for future activity.
·         Managing marketing related processes around the customer journey.
·         Ensuring all customer touch points deliver against the brand DNA
·         Online and offline copywriting.
·         Writing creative briefs for copywriting and/or creative agencies.
 
About you:
·         Analytical mind set with an inquisitive mind to report and analyse each campaign
·         A customer-first mind set, with an obsession for delivering outstanding customer experiences.
·         A passion for storytelling and creating engaging experiences.
·         A ‘can do’, proactive attitude, An excellent problem solver
·         Strong background in marketing, ideally both B2C and B2B with exposure to the full marketing media mix.
·         Experienced in campaign, project and stakeholder management.
·         Commercially astute, insightful and inquisitive.
·         Enthusiastic about improvement, ambitious, and able to challenge in a collaborative style.
·         An excellent communicator who is able to forge strong working relationships across a number of functional and virtual teams.
·         Able to deliver under pressure and to short deadlines, and cope with changing priorities.
·         Ability to think creatively balanced with data led insights.
 
Knowledge, Skills and Experience
Essential
·         Strong career in marketing with a proven track record of delivering successful acquisition, retention and cross sell activity across a range of media.
·         Extensive experience as a marketing professional.
 
·         Experience as a digital marketing professional or evidence of working with digital channels.
·         End to end campaign management (from planning and conception, through to review and reporting).
·         Budget management experience.
·         Experience of copywriting (online and offline) and running email campaigns.
·         Confident in influencing people and managing projects.
·         Strong interpersonal skills.
·         Tenacious, able to break through barriers.
·         Relevant professional qualifications.
 
Desirable
·         Experience in regulated industries.
·         Experience in fast growth organisations.
·         Experience of using Google Analytics (or similar tools) for reporting and insight.
·         Analytical - good with reporting, numbers and data.
·         Strong cross-functional stakeholder management.
·         Commercially minded.
 
 
If you feel that this is you then please call the Rocking Zebra Recruitment Team today or send your CV to us.
 
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!
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