Head of Web Analytics
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| Job Type | Permanent Full Time |
| Location | middlesex |
| Area | 210 |
| Sector | MarketingDigital |
| Salary | £95,000, Bonus, Bens, £7.8k car allowance |
| Start Date | ASAP |
| Telephone | 01793734440 |
| Job Ref | jh689510 |
| Job Views | 385 |
- Description
- Head of Web Analytics
Middlesex
£95,000, Bonus, Bens, £7.8k car allowance
Rocking Zebra recruitment is currently looking for an experienced Head of Web Analytics for a leading UK organisation. With over 3.6 million active digital customers, digital is the most popular channel customer choose to interact with. Our client is at the forefront of the connected home revolution, developing market leading products and propositions.
We are looking for an individual to drive an analytical led approach across Digital, to inform decision making, investment appraisal and performance management to improve the online customer experience.
Lead the planning function for Digital Operations focusing on self service.
Support the development of annual/3 Year Plans. Responsible for ‘KPI management’ and developing planning/forecasting models
Key Responsibilities:
Lead the digital analytical capability to improve operational and commercial performance across digital journeys.
Generate insight on traffic levels, conversion analysis, and funnel analysis to identify opportunities for improvement.
Leads onsite optimisation capability to enable multivariate testing (MVT) across the website to identify opportunities for conversion improvements
Manage the external relationship with analytical platform providers ensuring we have best-in-class digital analytical capability
Leads the Digital operational Strategy, including the 3 year plan and annual plan ensure alignment across all teams
Leads the team to engage and educate the Digital Operations, and wider, teams about the benefits of an analytics led approach to inform decision making, investment appraisal and performance management
Benchmarks website performance against external companies to identify opportunities for improvement.
Experience and personal qualities
Demonstrable knowledge and application of commercial & analytical modelling and planning skills
Demonstrable experience in digital analytics
Deep knowledge of analytical capabilities, platforms and providers.
Track record of developing digital operational strategy and plans
Strong management of third party relationships
Strong numerical skills
Ability to problem solve and make robust recommendations
If you feel that this is the role for you then we are keen to speak with you. Please send your details to the Rocking Zebra Recruitment Team.
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your application within 3 working days, however, if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!
by FastRecruitmentWebsites