Marketing Analyst
Wiltshire | Hybrid Working | Up to £55,000
Are you a commercially minded analyst who enjoys turning data into business growth?
We're recruiting for a growing consumer-focused business looking to strengthen its marketing insight capability. This is an opportunity to move beyond reporting and play a key role in shaping customer acquisition, retention and commercial performance through data-led decision making.
Working closely with channel specialists across digital marketing, CRM and customer engagement, you'll uncover opportunities, design experiments, evaluate performance and provide actionable recommendations that influence strategy.
The Role
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Analyse marketing performance across acquisition, conversion and customer retention
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Identify opportunities to improve campaign effectiveness and ROI
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Design and evaluate testing programmes, including incrementality and attribution analysis
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Develop customer segmentation strategies to improve targeting and engagement
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Analyse customer behaviour, retention, frequency and lifetime value trends
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Use SQL and Python (or R) to interrogate large datasets and uncover actionable insights
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Partner with marketing and commercial stakeholders to support business growth
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Present findings and recommendations in a clear, commercially relevant way
About You
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Strong SQL skills with experience analysing large datasets
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Experience using Python or R for analysis and modelling
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Understanding of statistical testing, attribution and marketing measurement
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Background analysing digital marketing, CRM or customer data
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Knowledge of customer lifecycle metrics including retention, frequency and lifetime value
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Comfortable translating complex analysis into clear business recommendations
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Commercially aware, naturally curious and proactive in solving problems
Desirable
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Experience within retail, consumer, eCommerce or multi-channel environments
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Exposure to cloud-based data platforms such as Snowflake, Databricks or GCP
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Understanding of incrementality testing and marketing mix modelling
What's on Offer?
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Salary up to £55,000
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Hybrid working
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Excellent benefits package
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Ongoing professional development
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Opportunity to influence business growth through data and insight
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Collaborative and ambitious marketing team
by FastRecruitmentWebsites