Marketing Analyst
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| Job Type | Permanent |
| Area | Wiltshire, UK |
| Sector | Data |
| Salary | 45000 - 55000 |
| Start Date | ASAP |
| Job Ref | 692 |
| Job Views | 218 |
- Description
- Marketing AnalystWiltshire | Hybrid Working | Up to £55,000Are you a commercially minded analyst who enjoys turning data into business growth?We're recruiting for a growing consumer-focused business looking to strengthen its marketing insight capability. This is an opportunity to move beyond reporting and play a key role in shaping customer acquisition, retention and commercial performance through data-led decision making.Working closely with channel specialists across digital marketing, CRM and customer engagement, you'll uncover opportunities, design experiments, evaluate performance and provide actionable recommendations that influence strategy.The Role
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Analyse marketing performance across acquisition, conversion and customer retention
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Identify opportunities to improve campaign effectiveness and ROI
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Design and evaluate testing programmes, including incrementality and attribution analysis
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Develop customer segmentation strategies to improve targeting and engagement
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Analyse customer behaviour, retention, frequency and lifetime value trends
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Use SQL and Python (or R) to interrogate large datasets and uncover actionable insights
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Partner with marketing and commercial stakeholders to support business growth
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Present findings and recommendations in a clear, commercially relevant way
About You-
Strong SQL skills with experience analysing large datasets
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Experience using Python or R for analysis and modelling
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Understanding of statistical testing, attribution and marketing measurement
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Background analysing digital marketing, CRM or customer data
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Knowledge of customer lifecycle metrics including retention, frequency and lifetime value
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Comfortable translating complex analysis into clear business recommendations
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Commercially aware, naturally curious and proactive in solving problems
Desirable-
Experience within retail, consumer, eCommerce or multi-channel environments
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Exposure to cloud-based data platforms such as Snowflake, Databricks or GCP
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Understanding of incrementality testing and marketing mix modelling
What's on Offer?-
Salary up to £55,000
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Hybrid working
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Excellent benefits package
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Ongoing professional development
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Opportunity to influence business growth through data and insight
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Collaborative and ambitious marketing team
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by FastRecruitmentWebsites