Head of Growth
A high-growth, consumer-focused business is looking for a commercially driven Head of Growth to lead customer acquisition strategy across multi-channel marketing activity.
This is a hands-on leadership role focused on driving high-volume customer demand, improving acquisition performance and scaling growth across both digital and offline channels.
You’ll take ownership of acquisition strategy, campaign delivery, ROI performance and channel optimisation, whilst leading a small team and working closely with senior stakeholders across the business.
This role would suit someone who thrives in a fast-paced, entrepreneurial environment and enjoys combining strategic thinking with hands-on delivery.
The Role
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Own and deliver the customer acquisition and growth strategy
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Drive high-volume B2C lead generation across multi-channel campaigns
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Manage and optimise acquisition activity across digital, direct marketing, email, SMS and offline channels
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Test and scale new routes to market including partnerships, media and brand-led activity
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Monitor and improve key metrics including CPA, conversion and ROI
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Balance customer demand generation with operational capacity
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Lead campaign planning, execution and performance analysis
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Manage agencies, suppliers and external marketing partners
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Lead and develop a small marketing team
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Use data and insight to continuously improve performance and customer journeys
About You
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Proven experience within customer acquisition, growth marketing or performance marketing
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Strong background in high-volume B2C marketing environments
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Experience delivering multi-channel acquisition campaigns
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Commercially focused with strong ROI and performance management experience
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Comfortable owning budgets, reporting and optimisation
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Strong understanding of both offline and digital marketing channels
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Data-driven with excellent analytical skills
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Able to operate at pace within a hands-on environment
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Confident influencing stakeholders cross-functionally
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Previous experience managing agencies and/or small teams
Opportunity to shape and scale customer growth strategy within a growing consumer business with competitive salary, bonus bens, hybrid working.
If you’re a commercially minded growth marketer who enjoys driving measurable customer acquisition performance across multiple channels, we’d love to hear from you.
by FastRecruitmentWebsites