Marketing Director

Cotswolds

£50000 -£55000

Overview

This is an exceptional opportunity for an experienced Senior Marketing Professional with multi-channel marketing experience.

Managing a small marketing team, you will be responsible for developing and delivering the marketing strategy.

Main Responsibilities and Tasks

• To develop and implement a data-led marketing strategy to support the strategic development aims and capitalise on strengths following a period of rapid expansion.

• To be responsible for the brand and key selling messages, ensuring clarity and consistency of presentation in all internal and external communications

• To develop and lead the marketing team; creating a marketing and media relations strategy which best reflects the ethos of the brand

• To attract new customers across all areas of the business

• To strengthen relationships, including existing media contacts and partnerships

• To provide support in the running of effective and inspiring events which successfully promote the brand

• To lead the Marketing team in supporting the commercial activity with effective marketing of

events

• Produce high quality PR and advertising material to include photography, videos, advertising collateral, adverts, fliers and press releases.

• To manage online activity including all social media accounts and content.

• To manage and maintain the websites

• To manage media enquiries, leverage existing media relationships and cultivate new contacts.

• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding these.

• To assist with internal communication and liaise with personnel as required.

Person Specification

The successful candidate will have the following skills, experience and qualities:

Skills

• Excellent verbal and written communication skills.

• Ability to articulate a marketing and brand vision and strategy

• Solid understanding of data-led marketing, PR and social media.

• Excellent inter-personal skills and the ability to work with stakeholders at a variety of levels.

• Strong organisational skills with attention to detail and accuracy.

• Ability to manage multiple tasks and deadlines and prioritise workload.

• Creativity and ‘can do’ attitude.

• Discretion, tact and confidentiality.

Experience

• Experience of working in marketing and digital media with a proven track record of success.

Personal Qualities

• Leading by example with honesty and integrity.

• A ‘can do’ attitude and the willingness to work hard to get things done.

• Resilience and a calm manner.

• Ambition, energy, enthusiasm and commitment.

• Ability to play a significant role in the community

• A confident and outgoing personality that will be able to maintain the support of colleagues

• Be able to take initiative and develop an idea through to completion.

Next steps…

Send your CV to Vicky today!