PR & Events Manager

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2019-07-10 11:38:131970-01-01 Rocking Zebra
Job Type Permanent Full Time
Location Oxfordshire
Area Gloucester, GloucestershireWitney, OxfordshireOxford, OxfordshireBanbury, OxfordChipping Norton, Oxford Oxfordshire
Sector Client side marketingAgency side
Salary £35k plus bens
Start Date ASAP
Telephone 01793 734440
Job Ref jh886550
Job Views 381
PR & Events Manager

  • Define and execute PR and Events strategy for high end consumer brand
  • Engage with industry influencers and Journalists
  • Develop and execute multi channel B2C PR comms strategy
  • Rapidly growing brand with global reach
Key areas you’ll need to fulfil are…
  • Create target media lists
  • Build relationships with tier 1 journalists
  • Set content strategy develop key messaging for press pitching
  • Influencer program/management: Build a targeted influencer lists, create sales driving social influencer briefs with our Marketing team.
  • Budget tracking & product management
  • Convert key influencers into brand ambassadors.
  • Liaise with key London partners to secure professional appointments for press and influencers
  • Events: set calendar events-Including VIP clients events, customer acquisition, wholesale and brand events.
  • Build a PR Content Bible for easy reference
  • Create a bank of B2B and B2C press releases for all products
  • Work to the marketing calendar to provide additional written content on each topic or focus.

  • Act as first point of call for all external press requests, coordinate all product requests and shipping
  • Work to generate monthly content for B2B clients to use in regional titles
  • Act as first point of call for all press credit requests, log all incoming credits and share with the team
  • Daily tracking of online coverage
  • Send daily emails company-wide including latest credits and compile monthly credit report

  • Be able to leverage existing relationships within sector
  • Build and secure new relationships with key inhouse and freelance journalists
  • Daily tracking of related articles for reactive pitching.
  • Proactively pitch product and features to publications in line with company communications strategy and key messaging
  • Ensure prompt sharing of materials and new imagery with editors, agencies and influencers

  • Work with marketing team to co-ordinate and manage all events, this includes trade shows, educational events, press events and customer acquisition events.
  • Manage attendee list and securing attendee’s at events
  • Work with the marketing manager to co-ordinate company charity driver events
  • Work to set project budgets and keep accurate records of expenses
  • Plan and budget for new event opportunities for influencers or press opportunities year on year.
With ambitious growth plans, we are looking for individuals who can demonstrate a high level of competence leading a PR and Events function.  To be considered for this opportunity, you must have previous relevant experience client or agency side. 
Next steps
Send your CV to us today or give us a call to discuss in more detail

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