Marketing Director

2019-01-31 11:43:042019-03-12Rocking Zebra
Job Type Permanent Full Time
Location Oxford
Area Oxford, Oxfordshire Oxford
Sector Client side marketing
Salary £60k plus bens
Start Date ASAP
Telephone 01793734440
Job Ref jh682772
Job Views 254
Marketing Director
Rocking Zebra Recruitment is looking for an integrated Marketing Director to join a marketing leading organisation focused on delivering sustainability solutions to businesses and public bodies. 
The main purpose of the Marketing Team is to create a sense of urgency and drive key audiences to take action on climate and sustainability issues, positioning our client as the ‘go to’ organisation for business and governments to take responsibility for their sustainability impacts.
You will develop and manage the brand presence, ensuring the brand is front of mind with our target audiences and stakeholders. 
You will execute effective and innovative marketing and PR campaigns that drive business development and raise our profile, effectively communicating who we are and what we stand for.   Through effective management and the provision of content, guidance, templates and support you will ensure the brand is represented consistently and in a way that is aligned with our core purpose and values at all times.
Key Responsibilities:
Own and deliver the corporate communications plan. Ensure effective use of marketing spend to meet objectives, together with regular measurement, evaluation and reporting of activity.
Manage the brand and provide templates and design support to ensure all outbound materials are of a consistent high quality.
Manage, maintain and optimise the website, working with the wider teams to ensure it accurately represents our brand and delivers inbound leads.
Manage our social media presence in support of business development objectives.
Manage our presence at events – and secure awards and speaking opportunities to increase our profile.
Manage external content strategy, ensuring relevant and timely content for PR, social media and digital channels.
Lead the development and implementation of innovative and effective campaigns which deliver positive results, in support of sales objectives and priorities.
Support our business development teams with content development, copywriting and design, to ensure they have the materials available to develop leads and close sales.
Provide relevant marketing and PR support for our clients, helping them communicate their work with and securing endorsement and positive profile through articles, awards, speaking slots and case studies.
Recruit, manage and develop the Marketing Manager and Marketing Executive. Brief and managing external freelancers / agencies when required.
Skills & Experience:
A minimum of 5 years’ marketing communications experience, at least some of which is in a relevant sector.
Experience of setting SMART objectives for your team and for team members and ensuring high standards of team performance.
Experience of owning / working across the communications function for an organisation and managing all aspects of the marketing mix to meet objectives.
Proven ability to write engaging, concise, relevant copy delivering cut through for different audiences. You must have an excellent grasp of English, ability to understand complex concepts, attention to detail and a strong ability to write, review and proof copy.
Hands on experience supporting sales teams with lead generation and provision of sales materials in a complex B2B environment
Experience of campaign tracking, measurement and evaluation (ideally through Salesforce).
Knowledge of website analytics tools and experience of updating, managing and optimising a WordPress website.
Experience of developing and publishing content across multiple digital and social media channels.
Experience of writing and placing articles in the media and handling press enquiries.
A relevant degree and/or professional qualification
If you feel this is you then please call the Rocking Zebra recruitment team today or send your CV to us.
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your application within 3 working days, however, if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles.
Good Luck!
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