User Research Lead
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|Job Type||Permanent Full Time|
|Sector||Client side marketing|
|Salary||£50k - £70k plus bens|
- User Research Lead
Rocking Zebra Recruitment is looking for an individual responsible for developing a user research strategy that will help our client understand its customers through processes. You will bridge the gap between issues and opportunities identified by the Web Analyst and the solutions delivered by the UX Team, ensuring the delivery is what users actually need and not what we think they want
This is a role for a proactive User Researcher Lead who also has the ability to map customer journeys and the experience to identify the most appropriate form of user research for all our unanswered questions. You will be working with other User Researchers across the group, sharing knowledge and best practice based on qualitative and quantitative data that you have gathered and helping improve our product in a UCD approach
Conduct and guide user research in order to understand the needs of our customers
Conduct qualitative research to uncover the underlying reasons why people do what they do on our website, their opinions and motivations
Conduct qualitative research to uncover attitudes, opinions, behaviours, etc.
Identify appropriate A/B and multivariate split tests to run
Work with BI team to ensure all customer journeys are tracked and monitored appropriately
Work with User Researchers with in the Scrum Team(s) to ensure solutions meet the desired objectives,
When and where appropriate, to conduct user research as part of the Scrum Team(s).
Liaise with internal stakeholders to ensure their needs are met
Help ensure continuity of customer experience across our website
Assist in improving the customer journeys and overall experience across the site
Assist in identifying opportunities to improve the customer experience
Assist with improving revenues without negatively impacting the user experience
Report issues and opportunities to the Management Team
Have a natural curiosity to uncover the undiscovered
A passion for improving the customer experience
Previous user research experience in a B2C role
Strong understanding of usability and user experience principles and techniques
Recognise the most appropriate user research methodology for each situation
To be able to understand data and make appropriate business decisions
Ability to draw hypothesis from data
A self-starter who can research and identify opportunities
Excellent numeracy & statistical skills
Excellent communication skills
An understanding of SEM and PPC
Extensive experience in using analytic tools (such as Google Analytics)
Customer journey mapping
You will be joining a fantastic, passionate and people focussed culture!
We are interested in talking with all candidates who can demonstrate competence within this background.
If you feel that this is you then please call the Rocking Zebra Recruitment Team today or send your CV to us.
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!