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Develop and execute impactful, integrated lead-generation marketing campaigns across multiple channels and platforms to target specific prospect and customer segments.
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Work collaboratively with internal teams to develop campaign assets, content, and messaging that resonates with target audiences.
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Work closely and collaboratively with sales teams to develop and manage lead scoring, lead tracking, and lead management workflows, etc.
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Optimise campaign processes to improve results and throughputs.
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Review and evaluate campaign performance, identify areas for improvement, and make recommendations for future campaigns.
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Provide regular updates to key stakeholders on campaign progress and results.
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Oversee the effectiveness of the CRM system.
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Experience of developing, executing, and managing lead-generation marketing campaigns.
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Experience working for a small organisation and part of a small team.
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History of working within a marketing role that directly supports the sales function.
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Proactive, intrapreneurial nature – someone who enjoys thinking about what we could do next, differently, and better.
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Good, persuasive copywriter.
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Flexible nature – someone who responds well to changing business needs.
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Solid team player who likes to work both independently and as part of a team.
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Highly organised with excellent time-management skills, able to successfully juggle multiple projects, priorities, and deadlines.
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Experience using marketing platforms, tools, and CRM systems.
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Strong analytical skills, with the ability to use data and analytics to drive campaign optimisation.
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3-5+ years of experience in marketing campaign management
by FastRecruitmentWebsites