Head of Demand Generation


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https://www.rockingzebra.com/284/job2026-01-20 12:00:061970-01-01 Rocking Zebra
Job Type Permanent
Area Nottinghamshire, UK Nottinghamshire UK
Sector Marketing
Salary 75000 - 85000
Start Date ASAP
Job Ref 646
Job Views 150
Description
Head of Demand Generation
We’re looking for a Head of Demand Generation to own and scale a high-performing B2B demand engine, with clear accountability for pipeline creation and revenue impact.
This role suits a senior demand marketer who can demonstrate measurable results. 
The business is a high-growth B2B SaaS business delivering market-leading intelligence to help organisations identify and engage with ambitious companies.
Package
  • Salary: circa £80,000
  • Bonus: 20%, paid pro rata across three payments per year
  • Benefits: comprehensive benefits package
  • Working pattern: Hybrid – 2 days office
The Role
You’ll lead full-funnel demand generation, working closely with Sales, SDRs and RevOps to deliver predictable, high-quality pipeline across inbound and outbound channels.
Key Requirements
  • Proven experience leading B2B SaaS demand generation at scale
  • Clear track record of quantified achievements, such as:
    • Pipeline and revenue contribution
    • MQL → SQL conversion improvements
    • Cost-per-lead / CAC reductions
    • ABM programme performance
  • Strong hands-on expertise across PPC, paid social, SEO, retargeting and content syndication
  • Experience building and optimising ABM programmes (1:1, 1:few, 1:many)
  • Confident working with marketing automation, attribution and funnel reporting
  • Ability to demonstrate how to build the end to end marketing funnel aligning quantified outcomes with the sales organisation
  • Experience enabling SDRs and sales teams with campaigns, content and messaging
Nice to Have
  • Experience with AI- or LLM-driven targeting, personalisation or discoverability
  • Background in data-led or intelligence-driven SaaS
  • HubSpot experience
Why Apply
This is a senior, high-impact role offering real ownership, visibility at leadership level and the opportunity to shape a scalable demand function with clear commercial outcomes.

 

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