Marketing Manager

Marketing Manager (12-month contract)

Hybrid Working

Swindon

£34,000

• Integrated campaign management
• Maximising lead generation opportunities
• 12-month fixed term contract
• Hybrid working

Responsibilities

• Develop a deep understanding of relevant priority business area offering, customers and market. Own and conduct market research to define customer characteristics, wants and needs; and apply customer and market insight to develop segmentation, targeting and positioning strategies.
• Develop and implement marketing plans that are delivered via multiple channels, to build awareness, increase customer engagement, generate sales leads and meet the strategic needs of the business area and its customers. Ensure all campaign messaging supports the overarching brand message and campaign themes.
• Manage the marketing budget for the relevant business area, prepare fully costed plans for all programmes of activity and seek consultation and approval as per our sign off processes.
• Provide specialist marketing advice to the business on the elements of the marketing mix that are most relevant to achieve objectives. Take a brief from the business and turn it into an integrated programme of marketing activity, applying creative thinking and initiative.
• Ensuring relevant internal and external briefs are developed and communicated
• Responsibility for delivering the projected results outlined in the objectives.
• Ensuring the campaign has a digital element to support the overall campaign objectives.
• Ensuring the campaign has relevant international elements where appropriate.
• Delivering the campaign on time and in budget.
• Management of the campaign through marketing automation tool and CRM system.
• Oversee the relationship with internal / external agencies used in the process ensuring they deliver on time and to budget.
• Provide creative input into the campaign design process.

Key Skill Required

• Proven experience in a marketing and or brand role
• Proven track record of success in managing effective marketing communications and in marketing planning
• Proven experience of delivering project goals, and identifying communication channels that work for specific business objectives as well as targeting defined key audiences
• Strongly customer focused
• Positive, confident, self-sufficient and creative
• Excellent communication skills, ability to build and maintain successful working relationships internally and externally
• Excellent planning and organisation
• Ability to work to timescales and under pressure
• Presentation skills
• Knows how to use social media channels for effective campaign planning
• Able to analyse data and produce marketing plans

Next Steps

Send your CV to us today!