Brand Marketing Manager

Brand Marketing Manager

• Experienced Brand Marketing Manager B2B
• Able to turn customers /staff into brand ambassadors and get people on board
• Adopt a customer-centric approach and finds new and creative ways to position brand  
• Leverage digital marketing tools, event platforms and technology to build brand awareness
• Well known established business operating across a number of sector

The Brand Manager will be responsible for promoting and championing our brand purpose and mission.

You will deliver an integrated programme of marketing activity that attracts new and existing audiences to see and engage with our brand - building awareness, engagement, advocacy and influence.

Ensuring marketing activities are aligned to our brand purpose and guidelines, the Brand Marketing Manager will support the development and delivery of the Brand Marketing Strategy.

Key Responsibilities:

• Develop a deep understanding of customers, market, and value propositions. Analyse customer trends and behaviours and apply segmentation and customer insight to profile audience types accordingly.

• Recommend and implement short- and medium-term programmes of activity, delivered via multiple channels, that build brand awareness, engagement and advocacy, supports achievement of business objectives and enhances the overall brand experience for members and non-members.

• Ensure brand building activity is timed and planned in tune with what is happening in the market and our customers’ needs and wants, supporting achieving its brand growth and business objectives.

• Responsible for monitoring latest marketing trends and channels and recommending new and innovative ways to engage key audiences with our brand.

• Maintain and grow brand affiliations and partnerships to increase attraction, awareness, and perceived relevance. Negotiate and manage sponsorship and partnership opportunities.

• Develop strong working relationships with teams and individuals that directly affect the Brand purpose of Making IT good for society such as the Digital Marketing Specialists, Marketing Community, Press Office, Policy team, Member Groups and IT.

• Communicate brand marketing plans and objectives to ensure all marketing messaging and communications support the overarching brand message. Identify opportunities for collaboration and joint programmes of activity across the business

Experience

Proven experience in a brand/ marketing role

Proven track record of success in managing effective marketing communications and in marketing planning

Proven experience of delivering project goals, and identifying communication channels that work for specific business objectives as well as targeting defined key audiences

Practical experience of cost/budget control

If you feel that this is the job role that you are looking for then we are keen to speak with you as soon as possible.  Please call us or email your CV to the team today