Digital Marketing Manager


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https://www.rockingzebra.com/2081/job2020-01-23 07:39:091970-01-01 Rocking Zebra
Job Type Permanent Full Time
Location Nottingham
Area 222 Nottingham
Sector Marketing
Salary £38k, bens
Start Date ASAP
Telephone 07813832048
Job Ref jh928825
Job Views 955
Description
Digital Marketing Manager
 
  • B2C, largest search engine in sector
  • Responsible for driving traffic acquisition to the search engine
  • Control gross margin through optimisation
  • Expert in Google Analytics and Google Tag Manager
  • Proven commercial track record of driving process and strategy
  • Opportunity to join a rapidly growing disruptive Fintech and be the owner for this channel  
  • Be part of something changing the market where everyone has a say in how we develop and how we change the game
 
You’ll love this role if:

  • You have a strong desire to better yourself and your personal development.  Our Fintech client is a progressive start up, utilising tech to revolutionise a relatively old fashioned market
  • You have a self-starter mentality - you will have all the support you need but we will not micromanage. We only hire people we trust to get the job done!
  • You are adaptable and thrive in a fast pace environment
  • You love variety and take pride in providing your clients with the best possible service. 
 
Our clients is the largest search engine in their field.  The aim is to provide a single search for all consumer products in their field, enabling users to search using natural language, aim to provide a simpler and relevant search experience.
 
Responsibilities

  • Driving good quality traffic at a low cost for the search engine using inhouse metrics such as Channel CTR, Revenue per channel, etc as well as external client metrics such as conversion rate and time on site to optimise efficiency and margin
  • Control Gross Margin by optimising efficiencies and economies of scale. 
  • Create and implement tests for new channels and digital strategies 
  • Advise and support our widget partners so they can optimise their revenue potential
  • Review and control the entire digital health of the platform, and report areas of risk and opportunity to the Commercial Director
  • Provide advice and technical support for our higher level service clients
  • Prepare reporting documents and review packs on a monthly/ quarterly basis
  • Coordinate with the sales team where upgrade opportunities or recommendations are required
  • Implement the tracking of the clients website (where required by the client) and ensure goals, cross domain and GTM events are all working correctly
 
Experience
 
  • More than 3+ years experience in digital marketing, data and analytics
  • You must be an expert in Google Analytics and Google Tag Manager
  • It will be advantageous if you have experience in Kibana, Looker, or other Elasticsearch data platforms
  • Clear evidence of commercial awareness with the proven ability to spot opportunities within your department
  • A results-driven approach to process and strategy, together with a strong empathy for customers and passion for growth
  • A demonstrated desire for continuous learning and improvement
  • Most importantly we are looking for someone with the right attitude to work hard, who will help build strong relationships with our client base and equip our fast pace growth with a solid digital strategy. 
 
 
Anything else?
 
Please send your cv to the team so we can give you a call to discuss the role in more detail
What’s in it for you:
 
  • Competitive salary based on experience (typically between £32,000 and £38,000)
  • Company Laptop and mobile phone
  • 25 days holiday - A fun dynamic office in Nottingham, as well as occasional business trips to other offices. 
  • Fully stocked coke fridge, fresh fruit and snack cupboard, Free Tuesday lunches, etc. 
  • This is not a standard 9-5 - for people who work hard and thrive, we promote flexible working as part of a healthy work-life balance.
 
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