Description

CRM Marketing Manager

Strategy and implementation of customer lifecycle journeys using Salesforce
With a focus on B2C, you will lead all CRM activities
From a B2C angle, work closely with marketing and product teams ensuring every aspect of the CRM comms has a clear focus
Opportunity to join rapidly growing disruptive Fintech and be the guardian for CRM Marketing
Be part of something changing the market where everyone has a say in how we develop and how we change the game

Responsibilities

Responsible for all CRM management for digital marketing team
To provide strategy, logic and implementation of customer lifecycle journeys using Salesforce Marketing Cloud
To build marketing automation with marketing campaigns including emails & SMS
Building of marketing campaigns with the marketing campaigns developer
To apply knowledge of GDPR & follow appropriate UK market legislation
To implement CRM comms & strategy by briefing the designer & copywriter
Reporting includes but not limited to conversion rate optimisation, digital marketing analytics, email metrics and customer journey analysis
Stakeholder management with different teams including but not limited to Marketing team, Legal team, Salesforce Developers team, Product team and others.
As part of the Digital Marketing team to work directly with the product teams and work with their sprints and goals

Experience

Required knowledge of GDPR
Experience of coding in HTML / CSS
Salesforce Marketing Cloud
Understanding & implementation of data such as writing data queries
Communicates well and relays information in a timely manner
Solid understanding of Customer relationship Management and CRM systems and previous experience.
Previous experience of stakeholder management.
Briefing of copy and marketing collateral.
Knows what is required for a particular project to be complete with realistic expectations.
Possesses excellent organisational skills of CRM systems
CIM qualification preferable

Anything else?

Please send your cv to the team so we can give you a call to discuss the role in more detail
What’s in it for you:

£ competitive salary package, bonus, pension, healthcare, share options and 25 days holiday
Plus a host of other benefits too long to list

CRM Marketing Manager