Description

Brand Manager

Brand Manager sought to drive customer centricity marketing for award winning Fintech
From a B2B angle, work closely with marketing team ensuring every aspect of the brand strategy is just right
Opportunity to join rapidly growing disruptive Fintech and be the guardian for the brand
Be part of something changing the market where everyone has a say in how we develop and how we change the game

Responsibilities

Be the guardian of the brand and be responsible for ensuring that the products, services and product lines that fall under the brand resonate with current and potential dealer customers.
Work with several departments within the company and marketing on making sure that every aspect of the brand strategy is just right. The Brand Manager will also need to be in contact with other departments such as finance, dealer sales, PR and Comms, Consumer teams, account managers and product development to ensure a strategic overview of the business and future market opportunities.
Coordinate several marketing agencies, working with marketing and communication agencies to make sure they’re respecting the brand purpose and guidelines throughout every communication
Researching markets, monitoring market trends and identifying potential areas in which to invest, based upon needs and spending habits
Evaluating offerings and analysing the potential profitability
Overseeing the production of thought leader materials, magazine advertisements, direct mail packs, email campaigns, exhibition stands, road shows and events, and liaising with art designers, copywriters, and printers
Checking marketing copy
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
Monitoring customer reactions through focus groups and market research

Experience

Have great project management skills
Demonstrate an extensive understanding of customer relationship management systems
Have an instinctive feeling about future market trends and concepts
Have good analytical skills
Be a good listener, able to respond to results and market research
Be an excellent communicator, both verbally and in writing
Ideally a minimum of 5 years in a B2B marketing environment
Essential to have understanding of CRM systems
CIM qualification preferable

Anything else?

Please send your cv to the team so we can give you a call to discuss the role in more detail
What’s in it for you:

£ competitive salary package, bonus, pension, healthcare, share options and 25 days holiday
Plus a host of other benefits too long to list

Brand Manager