Data & Digital Communications Planner
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Job Type | Permanent Full Time |
Location | Swindon |
Area | 134,190,192,200,204,206,231,207 |
Sector | Marketinge-commerceDigital |
Start Date | ASAP |
Job Ref | MC812682 |
Job Views | 148 |
- Description
- Rocking Zebra Recruitment- Marketing jobs in Swindon, Bath and Bristol
Data & Digital Communications Planner
Swindon
Salary- £40,000 - £50,000 DOE + Benefits
Rocking Zebra is looking for a Data & Digital Communications Planner to join a leading organisation based on the edge of Swindon.
Joining at an exciting time or growth and change, we are looking for the Data & Digital Communications Planner to play an instrumental role in a huge transformation project. You’ll be at the heart of a new centre of excellence for digital; building new client leads through existing channels whilst optimising client experiences through digital channels and touch points.
If you are currently within a Digital Planning role in house or agency side we would love to talk with you!
As Data & Digital Communications Planner, you will play a significant role in designing, developing and deploying on and off-line client communication strategies, from data and insight interpretation, to segmentation strategies, to client engagement and communications across internal and external digital channels and social media platforms, delivering brilliant digital communications for current and new clients.
Role Responsibilities
- Use data to define and develop client understanding
- Utilise client segmentation to inform and design differentiated client propositions experiences
- Develop iterative test and learn Omni- channel client contact strategies
- Use client journey mapping as a framework to drive customer focused change
- Scenario planning and business case/ ROI development
- Project manage client strategy programmes
- Deploy digital client journeys and channel migration strategies
- Develop social media acquisition strategies for both existing client opportunities and new prospects
- Develop digital communications by client segment and brief Marketing Team for production
- Evaluate campaign performance and effectiveness
- Proven experience in driving an outstanding client experience and of campaign delivery and project management within a digital environment
- Excellent communication skills, the ability to present compelling solutions at senior stakeholder level
- Proven experience in digital communications and social media platforms
- Deep understanding of the Omni -cross channel engagement and acquisition strategies
- Ability to develop interfaces and manage relationships with key stakeholders
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!