CRM/Email Marketing Executive
This job does not exist anymore.
Try running a new search or browse our vacancies.
Or fill in the form below to receive job alerts.
| Job Type | Permanent Full Time |
| Area | 207,210,211 |
| Sector | Marketinge-commerce |
| Salary | 24000 - 32000 |
| Start Date | asap |
| Telephone | 07917785955 |
| Job Ref | VS741333 |
| Job Views | 300 |
- Description
- Rocking Zebra Recruitment – Marketing jobs in Swindon, Bath and Bristol
CRM/Email Marketing Executive
Guildford
£24,000 - £32,000 dependent on experience
Rocking Zebra is recruiting for a business based in Guildford that are looking to appoint a CRM Marketing Executive
Reporting to the CRM Manager, you will work with them to deliver the objectives set within the overall strategy of the business. Working alongside the CRM team to test and analyse email performance. Through this analysis you will help drive continuous improvement in our email designs, content and omni-channel communications to the customer base.
Key Responsibilities include:
Planning
· Identify content that will feature in emails and source product content from the buying & merchandising team. Liaison with all marketing teams, including national, local, and other areas of digital marketing to ensure that the email plan aligns with the national campaign plan and messaging.
· You will develop content ideas alongside the content team for the email plan, including newsletter, campaign, promotional and programmes, and execute approved ideas across all email communications.
Briefing
· You will be responsible for briefing email campaign requirements and work with the digital content team to deliver art-working briefs to our in-house studio. Where necessary, you will also brief copy requirements to support the content. You will work closely with the digital designers to ensure that all the work answers the brief.
Campaign Execution
· You will work closely with the digital content team to ensure that all online content is ready for email execution. You will also be responsible for the sign off process of email campaigns and programmes.
· Co-ordinate with the team to code, build and test all emails ready for delivery.
· Be responsible for communicating email content to the business to ensure all staff are aware of the content being sent to customers.
· Be responsible for the day to day management and development of email programmes and campaigns and the monitoring of these to ensure these are being delivered successfully.
· Be responsible for making selections and segmentation of the customer database for targeting with email.
Analysis
· In order to improve email performance you will need a thorough understanding of what is and isn’t working. You will work with the CRM manager to analyse email programme and campaign performance, increase email relevancy and create a plan for improvement. You will also be responsible for communicating email performance to the wider business.
· Continual analysis of programme and content performance and feedback to management and the digital content team.
Testing
· You will be responsible for developing an email testing plan, in order to make sure we are continually learning from our email campaigns.
Knowledge, Skills and Experience
· Email marketing experience to encompass planning, copy, content development, delivery and analysis
· A passion for digital marketing
· Retail marketing experience
· Meticulous attention to detail
· Excellent time management
· Willingness to take initiative and ownership of projects
· Excellent written and oral communication skills
· Self motivated with enthusiasm & drive
· Ability to work on a wide range of projects to tight deadlines
· Knowledge of Adobe Dreamweaver or equivalent in HTML coding
PREFERABLE
· Knowledge of Adobe Campaign or other email service provider management system
· An active interest in the outdoors
· An understanding of customer relationship marketing
If you feel that this is you then please call the Rocking Zebra Recruitment Team today or send your CV to us.
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!
by FastRecruitmentWebsites