Web Content Manager
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| Job Type | Permanent Full Time |
| Location | Swindon |
| Area | 123,124,125,127,129,130,131,134,147,190 |
| Sector | MarketingDigital |
| Salary | 30000 - 35000 |
| Start Date | asap |
| Telephone | 07917785955 |
| Job Ref | VS715714 |
| Job Views | 810 |
- Description
- Web Content Manager
Swindon
£30,000-£35,000
Rocking Zebra Recruitment is looking for a Web Content Manager to join an established and growing business based in Swindon
With ambitious future plans and with a world-wide presence, our client is looking to add to its credible marketing team!
Be responsible for the overall performance and ownership of 1 or more country websites. Work collaboratively with the product, marketing and sales teams to ensure key pages/spaces across the site are being utilised effectively. Utilise heatmaps, session recording and analytics data to suggest improvements, utilising A/B split testing tools to continually improve the online customer journey.
Key Responsibilities
· Lead landing page creation projects to support business needs, briefing design on what is required, taking into account all devices and UX, working with development agency to ensure things are implemented effectively
· Work with copywriters to ensure copy is optimised for web purposes to drive online customer acquisition
· Work with the Product Team to prioritise and upload new product promotions and information in a timely manner
· Support the CRM Team to ensure landing pages are optimised to deliver desired results
· Support other digital marketing activity to ensure existing pages are optimised or new landing pages created.
· Work with the Digital Optimisation Manager to implement best practice SEO and work with copywriters to ensure copy is written to aid acquisition
· Continually review the website to ensure that any issues ie broken links are identified and resolved promptly
· Utilise web analytics to monitor customer behaviour and report regularly to the business providing insights on improvements or key opportunities
· Monitor key metrics to achieve KPI’s for unique visitors, click through rates
· The role requires an ability to communicate and relate well to senior management and will involve direct work with senior management and CEO.
· Regularly monitor competitors and feedback to management
Experience:
· At least 5 years in a similar digital role with a passion for keeping abreast of the latest industry techniques
· Strong Google Analytics experience
· Experience of working with a variety of content management systems
· Results driven and KPI focussed
· Ability to think creatively, strategically to identify and resolve problems promptly
· Well organised, with good attention to detail
· Exceptional communication skills, with the ability to liaise across all levels
· An understanding of SEO and website usability
· Knowledge of Session Cam and AB Tasty or similar tools would be an advantage
· Experience in wireframe creation would be ideal
If you feel that this is you then please call the Rocking Zebra Recruitment Team today or send your CV to us!
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days, however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!
by FastRecruitmentWebsites