Head of Digital
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| Job Type | Permanent Full Time |
| Location | Leicester |
| Area | 232 |
| Sector | Marketing |
| Salary | £65k plus bens |
| Start Date | ASAP |
| Telephone | 01793734440 |
| Job Ref | jh9877 |
| Job Views | 416 |
- Description
- Head of Digital
Leicester
£65,000 plus bens
Rocking Zebra recruitment is currently looking for an experienced Head of Digital, B2B.
This role is vital to lead the b2b digital content strategy; ensuring content is optimised and is at the heart of the business marketing plans. Leading a team of three digital content managers and reporting to the Digital Director, this is a senior role within the digital team.
The role holder will be a digital expert responsible for developing and optimising content, page templates and information architecture across website, smartphone App and offsite channels e.g. blog, display and social media. They will ensure content is fresh, compliant, reflects business and customer needs, represents our brand identity and is successfully leveraged across marketing, sales and service channels, with digital as the lead channel.
The role holder will work closely with stakeholders across all levels within Digital, Marketing, business unit leaders and counterparts in other areas of the business to consult, develop and implement data-led strategy, activities, processes and governance – ensuring that content performance is measured and championed.
Key Responsibilities:
Lead a team of 3 digital content managers (based in Leicester)
Own relationships with internal and external agencies (nationwide).
Own and deliver the content strategy and roadmap.
Drive visits and engagement; ensuring that decisions are driven by appropriate data analytics and insight.
Own development of our b2b blog and social media channels.
Successfully support the digital execution and measurement of marketing campaigns.
Develop video strategy.
Ensure content across our digital assets is clear, simple, grammatically and syntactically correct, accurate, up to date and is compliant with regulatory / legal requirements.
Champion design consistency and ensure compliance with brand guidelines e.g. tone of voice and imagery.
Manage stakeholders at all levels across multiple business units and with counterparts in sister companies.
own and manage the SEO strategy for the site, working closely with our external agency.
Experience and personal qualities
Excellent written and verbal communication skills, including experience working with Tone of Voice and developing content for mobile consumption
Good commercial awareness and able to manage for value.
Ability to interpret a user’s needs and requirements and provide digital marketing consultancy as required.
Strong appreciation of good web site design, passionate about all things digital.
Good understanding of analytical tools to assess content performance, ability to analyse and interpret data.
Extensive demonstrable previous digital marketing experience
Agency management experience
Experience with managing social channels – LinkedIn, Twitter, FB
If you feel that this is the role for you then we are keen to speak with you. Please send your details to the Rocking Zebra Recruitment Team.
Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your application within 3 working days, however, if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Good Luck!
by FastRecruitmentWebsites